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We were the first global beauty brand to fight against animal testing in cosmetics. Over the last three decades, we’ve worked with our campaign partner Cruelty Free International and our collective efforts helped lead to a European Union ban in 2013. But that isn’t enough. 80% of countries still allow animal testing. Animals continue to be used in testing, and we want to end this practice everywhere and forever.

Here at The Body Shop, we have always believed in beauty without cruelty. So we’ve teamed up with Cruelty Free International – pioneers of the leaping bunny certification – to provide some facts, myths and FAQ’s around animal testing in cosmetics.


The Body Shop believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny required cruelty free standards over and about legal requirements.

All our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit


Together, let’s take a stand to finally ban cosmetic testing on animals everywhere. Join our Forever Against Animal Testing campaign by signing this petition. We want to get 8 million signatures to present the UN General Assembly in 2018.

We want to get 8 million signatures to present the UN General Assembly in 2018.

Here at The Body Shop, we have always believed in beauty without cruelty. So we’ve teamed up with Cruelty Free International – pioneers of the leaping bunny certification – to provide some facts, myths and FAQ’s around animal testing in cosmetics.


Meet Cruelty Free International, our campaign partners over the last 28 years! Watch our video to learn more about Cruelty Free International, The Body Shop and many of the myths surrounding animal testing.

What we believe

We have always believed in beauty without cruelty and in campaigning for change. That’s why together with Cruelty Free International, we were the first global cosmetics company to campaign against animal testing. Today we’re continuing to fight for our vision for a world without animal testing in cosmetics. We are cruelty free, 100% vegetarian and Leaping Bunny certified.

In fact, we were the first company to be certified with the Leaping Bunny logo, back in 1997. The Leaping Bunny certification is the only internationally-recognised scheme that enables consumers to easily identify and purchase cosmetic and toiletry products that have not been tested on animals. It is the only certification that requires each company to be open to an independent audit throughout the supply chain…

to ensure that they adhere to their animal testing policy and the Leaping Bunny strict criteria. The Leaping Bunny logo is being added onto all of our packaging in a steady process. All our products are cruelty free. If you have a product from The Body Shop and don’t see the Leaping Bunny logo, you can rest assured that it’s still cruelty free and accredited by Cruelty Free International.



The Body Shop started campaigning to end animal testing in cosmetics, the first global cosmetics company to do so.


Following our sustained campaign, the UK government banned animal testing of cosmetic products and ingredients.


Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection, now Cruelty Free International) contributed to a European Union ban on animal testing in cosmetic products.


The European Union implements its ban on animal testing in cosmetic ingredients.


We celebrate history. The sale and import of animal tested products and ingredients is banned, completing the EU ban. Our campaign with Cruelty Free International collects 1 million signatures, influencing significant progress across the world as South Korea, New Zealand and India now have a variety of bans in place. Australia is set to follow with a ban promised by July 2017 as is Taiwan in 2019. Cruelty Free International have trained scientists in Vietnam and are now discussing with Thailand and other governments the possibility of a ban across ASEAN.


We reach 3 million signatures in our campaign with Cruelty Free International.


We reach 8 million signatures in our campaign with Cruelty Free International. We take our petition to the United Nations to ban animal testing in cosmetics worldwide.


We continue to see great progress across the world. In June, Nevada becomes the second state after California to end the sale of newly animal-tested cosmetics, while in Canada all three major parties spoke in favour of the Canadian Cruelty-Free Cosmetics Act. Cosmetics animal testing prohibitions come into force in Taiwan and the House of Representatives in Colombia vote in favour of a bill to end the use of animals in tests for cosmetic products and ingredients.


We have never tested any of our ingredients or products on animals and we never will, and we only source ingredients from suppliers who meet the cruelty free and Leaping Bunny standard. No ifs, ands or buts: you can ensure that The Body Shop products are cruelty-free. That’s why we proudly display the Leaping Bunny logo in our stores. Not every cosmetic company is able to achieve this standard.

it requires a significant commitment by our business, including regular audits by Cruelty Free International. On a day-to-day basis, we are extremely rigorous in our approach. We request verification from every supplier every year that they are not using ingredients tested on animals. If we don’t get this commitment, we’ll change suppliers, in some cases we’ve had to remove the ingredient altogether and reformulate our products.


Our The Body Shop products undergo extensive testing to ensure they are safe and effective for use, while remaining cruelty-free. We use three main testing methods involving computer data, laboratory-created tissues and people:
In-silico (computer-based) analysis uses readily available, existing data which will help us to assess the suitability of similar materials through a process of extrapolation of this information.
aboratory-produced EpiSkin (created by L'Oreal), is grown from human skin cells and allows us to conduct safety checks on cells that react in virtually the same way as human skin without harming any people or animals.
Finally, to ensure good tolerance on people we will often test our products using patch testing, which involves placing a very small amount of product on person's skin to ensure that it is safe and effective, usually at the final stage of testing a new formulation. We will also carry out controlled user trials where people test our products for both skin compatibility and cosmetic effectiveness, under the supervision of medical experts when required.
Here are the countries where animal testing is banned today. Not many, right? That needs to change.
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